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What's included and what you add separately

The site is one job for one price: design, copy, speed, SEO and launch. The domain, email, photography, Google listing, care and the CRM connection are separate blocks; you take them when you need them.

Included: design · copy · speed · SEO. Separate: domain, email, care

What you always get, with no add-ons

Nothing here is upsold or negotiated; this simply is the website. Everything else is a separate block, listed below.

1

Designed for your industry

A hair salon, a detailing workshop and a fight club can't look the same. Colours, typography and layout chosen for who you sell to, with no template you can spot from a mile away.

2

Copy written for your customer

I write content based on what your customers actually ask. Specifics instead of “professional service at the highest level”. Your notes go in before publication.

3

The speed it all stands on

Compressed images, minimal scripts, light code. The site has to start instantly on a phone out in the field, not just on office fibre, because after three seconds half the visitors are already gone.

4

Technical SEO from day one

A correct heading structure, addresses, descriptions, a sitemap and business data in the format Google understands. No “SEO optimisation” bought six months after launch.

5

Phone version and one path to contact

Laid out from the phone screen up: the number within thumb reach, the form cut to what is genuinely needed, one clear button instead of fifteen links.

6

Launch and handover

Deployed to fast hosting, certificate, domain connected and a check that form enquiries reach your inbox. You get a working site, not a folder of files.

Blocks you add whenever you want

Each one is a separate agreement and a separate price, including six months after launch. You don't have to decide everything at once and you don't pay for what you don't take.

Photography and graphics

Photo editing, icons, visualisations or 3D product graphics. If you have your own photos we use yours and it costs nothing extra. If there's nothing to use, we agree it separately.

Domain and company email

Domain registration and an address like hello@yourfirm.com, paperwork included. Already have them? I connect them and then it costs nothing.

Google Business Profile

Creating or completing the maps listing: hours, services, photos, service area and data consistent with the site. For a local business that's often the first contact, earlier than the site itself.

Care after launch

Hosting, backups, certificate and small content changes on a monthly retainer. A separate agreement you can start and stop whenever; the site keeps running without it.

Connecting to ACRM

The form and bookings land straight in the panel as an enquiry with a task, and you change prices, opening hours and project photos yourself in the system instead of messaging me.

Extensions and new pages

A new service, a new location, a landing page for a campaign. The site is built from repeatable layouts, so adding a page takes days rather than a new project.

What I don't do: shops with full online selling, meaning basket, payments, stock, shipping and returns. That's responsibility for an entire product range and a dozen connected systems, and I won't take it on as a side dish to a website. A product catalogue with an enquiry form I'm happy to build.

From a conversation to launch in four steps

You don't need finished copy or photos to start. I need to know what you do and who you want to sell it to.

  1. 1

    Conversation

    Fifteen minutes on what you do, who comes to you and what they ask most often. That gives us the scope and the price.

  2. 2

    Design and content

    Page layouts, copy and photo selection. You get a clickable preview before anything goes to a server.

  3. 3

    Launch

    Fast hosting, a certificate and the domain connected, yours or one I register. At the end we check that a form enquiry really arrives.

  4. 4

    What next

    The site is yours and runs without a subscription. If you want someone watching it and making changes, we agree a care plan separately or plug the site into ACRM.

Want customers to book their own slot?

The site can stand alone or plug into ACRM: an enquiry from the site goes straight to the panel, and the customer books a time without calling you.

See ACRM
acrm.arcasto.com
New leads
Needs action
Receivables
Enquiry from the sitecontact formNew
Client after the demoto be quotedIn progress
Engagement settledinvoice paidClosed
Illustrative panel layout. You see real data only once you sign in to your account.

Tell us what you sell

Two or three sentences are enough: what you do, who for and what should change. We'll reply with an idea and a ballpark quote. The conversation commits you to nothing.

Contact directly

Contact directly

We usually reply within a day, faster on weekdays.