Scope
What's included and what you add separately
The site is one job for one price: design, copy, speed, SEO and launch. The domain, email, photography, Google listing, care and the CRM connection are separate blocks — you take them when you need them.
Included: design · copy · speed · SEO. Separate: domain, email, care
01 · Scope
Designed for your industry
A hair salon, a detailing workshop and a fight club can't look the same. Colours, typography and layout chosen for who you sell to — no template you can spot from a mile away.
02 · Scope
Copy written for your customer
I write content based on what your customers actually ask — concrete, instead of “professional service at the highest level”. Your notes go in before publication.
03 · Scope
The speed it all stands on
Compressed images, minimal scripts, light code. The site has to start instantly on a phone out in the field, not just on office fibre — after three seconds half the visitors are already gone.
04 · Scope
Technical SEO from day one
A correct heading structure, addresses, descriptions, a sitemap and business data in the format Google understands. No “SEO optimisation” bought six months after launch.
05 · Scope
Mobile version and one path to contact
Laid out from the phone screen up: the number within thumb reach, the form cut to what is genuinely needed, one dominant button instead of fifteen links.
06 · Scope
Launch and handover
Deployed to fast hosting, certificate, domain connected and a check that form enquiries reach your inbox. You get a working site, not a folder of files.
Add-ons
Blocks you add whenever you want
Each one is a separate agreement and a separate price — including six months after launch. You don't have to decide everything at once and you don't pay for what you don't take.
Photography and graphics
Photo editing, iconography, visualisations or 3D product graphics. If you have your own photos we use yours and it costs nothing extra. If there's nothing to use, we agree it separately.
Domain and company email
Domain registration and an address like hello@yourfirm.com, paperwork included. Already have them? I simply connect them — then it costs nothing.
Google Business Profile
Creating or completing the maps listing: hours, services, photos, service area and data consistent with the site. For a local business that's often the first contact, earlier than the site itself.
Care after launch
Hosting, backups, certificate and small content changes on a monthly retainer. A separate agreement you can start and stop whenever — the site keeps running without it.
Connecting to ACRM
The form and bookings land straight in the panel as a lead with a task, and you change prices, opening hours and project photos yourself from the system — instead of messaging me.
Extensions and new pages
A new service, a new location, a landing page for a campaign. The site is built from repeatable layouts, so extending it takes days rather than a new project.
How it works
From a conversation to launch in four steps
You don't need finished copy or photos to start. I need to know what you do and who you want to sell it to.
- 01
Conversation
Fifteen minutes on what you do, who comes to you and what they ask most often. That gives us the scope and the price.
- 02
Design and content
Page layouts, copy and photo selection. You get a clickable preview before anything goes to a server.
- 03
Launch
Fast hosting, a certificate and the domain connected — yours or one I register. At the end we check that a form enquiry genuinely arrives.
- 04
What next
The site is yours and runs without a subscription. If you want someone watching it and making changes, we agree a care plan separately — or plug the site into ACRM.
Site + system
Want customers to book their own slot?
The site can stand alone or plug into ACRM: an enquiry from the site goes straight to the panel, and the customer books a time without calling you.
Contact
Let's talk
Describe your project or problem — I'll get back with an idea and a ballpark quote. No strings attached.
