
Kawalec — wędki na zamówienie
Poland's oldest handmade fishing rod workshop. The site reads like a craftsman's catalogue — typography with character, projects as proof, one path to a quote.
Open the siteWebsites
I design and build sites for businesses that want to be found on Google and answer the phone — not just “be online”. Fast, mobile, with one clear goal on every page.
Design · build · domain and email · care after launch

Problem
Customers search on their phone, at any hour. If your business isn't in the results, they'll pick the one that is. This isn't about prestige — it's about enquiries someone else captures.
A customer searches “hairdresser near me” and lands on a competitor, because you're not there.
A social profile looks like a business card, but it belongs to the platform — not to you.
A decade-old site loads so slowly on mobile that the customer leaves before it opens.
It isn't clear what to do next: no price, no button, no phone number in reach.
Websites built
Eight projects across industries — local services, a shop, training, a sports club, craft manufacturing. Every one can be opened and clicked through live.
Showcase projects built by Arcasto — open them and check the speed, the mobile version and how the visitor is guided towards contact.

Poland's oldest handmade fishing rod workshop. The site reads like a craftsman's catalogue — typography with character, projects as proof, one path to a quote.
Open the site
A hair salon in Lublin. A warm palette, large result photography and “Book a visit” within thumb reach on every screen.
Open the site
A detailing workshop near Lublin. A dark theme built around paintwork photography, with the phone number as the main CTA — in this trade customers call rather than fill in forms.
Open the site
A communications studio for industry. Strong typography, a profitability calculator as the lead magnet and case studies instead of generalities.
Open the site
A hair and beauty salon in Lublin. A dark, elegant frame, a price list available without calling, and the Google rating as trust proof.
Open the site
A combat sports club. Aggressive typography and a single goal across the whole site: signing up for a free trial session, beginners included.
Open the site
Power BI courses and mentoring. An extensive offer arranged so a visitor reaches the right product in one step.
Open the site
3D-printed motorcycle camera mounts. A helmet-model search right in the hero — customers check whether there's something for them immediately.
Open the siteBenefits
A site has one job: turning a visit into a call or a message. Everything below serves exactly that.
After three seconds more than half of mobile users close the page. I build light sites that start instantly — even on a weak signal and inside Facebook's in-app browser.
I start with the mobile version and only then expand to desktop. Buttons in thumb reach, the phone number always at hand, the form cut down to what is genuinely needed.
The headline says outright what you offer and for whom. One dominant button instead of fifteen links scattered across the screen. The customer doesn't have to guess.
Local SEO, your own domain and company email. Google listing, map, opening hours, reviews — all tied to a site you control, not the platform.
The figures are industry benchmarks (including Google data on mobile user behaviour), not a promised outcome for a specific business. Real results depend on your industry, competition and promotion budget.
How it works
You don't need finished copy or photos to start. I need to know what you do and who you want to sell it to.
Fifteen minutes on what you do, who comes to you and what they ask most often. That gives us the scope and the price.
Page layouts, copy and photo selection. You get a clickable preview before anything goes to a server.
Domain, company email, certificate, Google listing and fast hosting. You arrive to a finished setup.
Small changes, updates and keeping an eye on speed. You call and say what to fix — you don't go looking for a new supplier.
Scope
The standard build. Anything unusual — a shop, bookings, integrations — we add after a conversation.
A hair salon, a detailing workshop and a fight club can't look the same. Colours, typography and photography chosen for who you sell to — no template you can spot from a mile away.
Compressed images, minimal scripts, a correct heading structure and business data in the format Google understands. The site doesn't need “SEO optimisation” six months after launch.
I write content based on what your customers actually ask — concrete, instead of “professional service at the highest level”. Your notes go in before publication.
Domain registration, an address like contact@yourfirm.com, an SSL certificate and a completed maps listing. I take the paperwork off your hands.
Enquiries go to your inbox, and if you use ACRM — straight into the panel as a lead with a task attached. Nothing disappears into spam.
A new service in the price list, changed hours, fresh project photos. You send one message and the change is live the same week.
Site + system
The site can stand alone or plug into ACRM: an enquiry from the site goes straight to the panel, and the customer books a time without calling you.
FAQ
Five things practically everyone asks.
It depends on the number of pages and whether you need photography, copy and domain setup. A simple one-pager is a different budget from a full site with a price list and bookings. I give a concrete figure after a short conversation — there are no hidden line items.
Usually two to four weeks from the moment we have all the material. Gathering photos and approving the copy takes the longest — the build and launch themselves are quick.
Yes, if you want — I can wire up a simple editing panel. Most clients prefer sending a message and having the change done the same week, without learning another tool. Both options are covered by the care plan.
Yes. I move the domain and email with no downtime and redirect old addresses to the new ones so you don't lose your Google positions. If the current site has content worth keeping, we move it instead of rewriting from scratch.
Then the site plugs into ACRM — our system with a booking calendar, a client database and reminders. Customers book their own slot and you see everything in one panel. You can also start with just the site and add the system later.
Contact
Describe your project or problem — I'll get back with an idea and a ballpark quote. No strings attached.
