Case study · Sports club
Solo Team MMA Namysłów
The club has one sales problem and it isn't price: people want to start but fear being the weakest on the mat. The whole site is built around defusing that fear and one goal — the free trial session.
Industry
Combat sports club
Scope
Design, copy and build
Pages
5
Goal
A free trial sign-up
Design decisions
What we did — and why this way
A headline that defuses the objection
“You don't have to be ready. You have to show up.” Placed where a club usually lists its trophies — because a beginner bounces off their own head, not off the fighters' level.
One goal in every section
Every section ends the same way: sign up for the free session. No branching into a newsletter, a shop and a gallery — one decision repeated six times instead of six different ones.
Schedule and prices without asking
Separate pages for the timetable and the prices. Missing session times is the most common reason someone postpones with “I'll check later” — meaning never.
Inside the site
Classes — six formats described for someone who has never trained.
Prices — passes with no small print and no call for a quote.
Mobile — the trial sign-up is one thumb move away.
Contact
Let's talk
Describe your project or problem — I'll get back with an idea and a ballpark quote. No strings attached.
