Case study · Online training
Odczaruj Power BI
Online courses, corporate training, 1:1 mentoring, an ebook, webinars and a blog — six products for three different audiences. The biggest risk with an offer like this isn't thin content, it's choice paralysis: someone lands, sees ten paths and clicks none.
Industry
Education, online courses
Scope
Information architecture and build
Pages
10 + blog
Goal
A course purchase or a diagnosis request
Design decisions
What we did — and why this way
Segmentation instead of a menu
“Does any of this sound like you?” — three profiles (you work with data, you own the reports, you run the team) right under the hero. The visitor picks themselves rather than a product, and only then gets the right offer.
A diagnosis for the undecided
Anyone who doesn't know where to start gets a short diagnosis rather than a price list. A soft entry for top-of-funnel traffic — and a list of people worth following up with.
Every format has its own address
Courses, training, mentoring, events and resources as separate pages with their own CTA. Ads can point straight at the format the customer is already considering instead of dumping everyone on the home page.
Blog and ebook as the search entry
Content for people who aren't looking for a course yet, just for a fix to a report. They come for the answer, leave with the ebook — and return once they're ready for training.
Inside the site
The courses page — a separate address and CTA for every format.
The diagnosis — a soft entry for someone who doesn't know where to start.
The mobile version — picking a profile works with a thumb, no zooming.
Contact
Let's talk
Describe your project or problem — I'll get back with an idea and a ballpark quote. No strings attached.
