Case study · B2B marketing
Rześkie Studio
The studio sells something you cannot see: sales communication for industrial companies. The site had to name the client's problem more sharply than a rep would on a call, and give them something to calculate — so the conversation starts from a number, not a price list.
Industry
B2B agency, industry
Scope
Design, copy, calculator
Pages
12, including 6 service pages
Goal
A completed calculator and contact
Design decisions
What we did — and why this way
A headline that stings
“The client never says no. They just stop replying.” A line every B2B rep knows from their own inbox — only after it does the site explain what the studio does about it.
The calculator as lead magnet
“In-house or with an agency? Do the maths in 60 seconds.” The visitor gets a number for their own firm, and the studio gets a conversation with someone who has already worked out that it pays off. It beats a “get in touch” form.
Six services, six addresses
Audit, ads, retainer, research, branding and content each got their own page. Each can be sent as a single link in a proposal and each works separately in search — instead of one “Services” page nobody finds.
A case study with a real number
“Document turnaround 43% faster after a colour change.” One checkable number does more in B2B than a paragraph about a “holistic approach” — so it got a slot on the home page.
Inside the site
The profitability calculator — a tool that collects the lead instead of a form.
A case study built on one checkable number instead of generalities.
The mobile version — the type keeps its hierarchy on a narrow screen too.
Contact
Let's talk
Describe your project or problem — I'll get back with an idea and a ballpark quote. No strings attached.
