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Case study · Hair salon

Chołota Lublin

A salon where the phone rang exactly when hands were busy at the chair. The site had to take half that traffic off the phone: show results, services and prices so booking a visit doesn't need a conversation mid-colour.

Chołota Lublin

Industry

Hair salon

Scope

Design, copy and build

Pages

6

Goal

A booked visit

Design decisions

What we did — and why this way

01

Results before the price list

Client transformations sit above the service list. In beauty people buy a visible result first and only then check what it's called and what it costs.

02

Booking as its own address

Booking got its own page that can be pasted into an Instagram or Messenger reply. One link instead of explaining “please call after 4pm”.

03

The team by name and face

A client picks a person, not a company — so each stylist has a photo and a short line about what they specialise in, instead of an anonymous “experienced team”.

Inside the site

The booking page — one address to send a client.

The booking page — one address to send a client.

Transformations: the result as the main sales argument.

Transformations: the result as the main sales argument.

Mobile — “Book a visit” within thumb reach on every screen.

Mobile — “Book a visit” within thumb reach on every screen.

Contact

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