Kawalec, wędki na zamówienie
wedki.pl
What the site had to do
The workshop has run since 1973 and lived off word of mouth and the phone for half a century. Every rod is built for one angler, so the site was never meant to sell off the shelf. It had to do what a conversation in the workshop does: show that the rod is built around the customer's hand and technique, and lead to a quote.
- Industry
- Craft, made to order
- Scope
- Design, copy and build
- Pages
- 5 + privacy policy
- Goal
- An enquiry about a rod
What we did, and why this way
- 1
A craftsman's catalogue, not a shop
No basket, no unit prices: a made-to-order rod has no shelf price. Instead one path: a conversation, design and quote, the hand build, collection. The customer knows what they're signing up for before they write.
- 2
Typography doing the branding
A serif face, cream paper and captions set like an old field guide. There was no budget for a photo shoot, so the character comes from the layout rather than stock photos.
- 3
Work instead of promises
A page of finished rods and the technique each was built for. An angler buys work they can see, not a slogan about quality.
Inside the site
Click a frame to view it full screen.
Tell us what you sell
Two or three sentences are enough: what you do, who for and what should change. We'll reply with an idea and a ballpark quote. The conversation commits you to nothing.
Contact directly
We usually reply within a day, faster on weekdays.